We’re just a few weeks into the new school year and the lunchbox battles have already started in our house. And we know mums across the country are having similar problems. We recently carried out some research for Soreen and we found that kids have the most say (or try to!) on lunchbox items. We’d … Continued

It’s not often you can spend the day in bed and say you are working. But we think we can get away with this at the moment because we’re working on product testing and new product development with Silentnight Beds. Silentnight are the UK’s biggest bed manufacturer and we’re keen to hear what features parents … Continued

In the last few years there has been a real movement in the UK to get our children eating healthier food – whether that’s moving them away from a junk food, processed diet or improving the food they eat at school every day. One change we’ve seen is that some food manufacturers are taking on … Continued

My trip to the supermarket is not normally one I relish (still don’t). My 4 year old daughter is often in tow and she normally lightens the dreary load by singing at the top of her voice or skipping down the aisles. Anyway, Morrisons is our normal grocery stop and today Katie was very pleased … Continued

Firstly I need to blog more. Apologies. Running my own business and bringing up a family makes me very time poor…. (in the words of marketeers). Anyway, in relation to being time poor (alike so many mums) we are seeing an expressed need for retailers to be in tune with our parents needs and thought … Continued

We recently asked our mums at MumPanel what brands and toys do they trust the most and it was the heritage brands that won through. Clarks shoes, Fisher Price and Lego were at the top of the list. Many mums had grown up with these brands and continue to trust their ‘knowledge’ and ‘adaptation’. The … Continued

I was an iPad sceptic at first. ‘Who wants to read lengthy books on a screen’, I thought. I have trouble reading emails on screen without printing them out! However, the Apple iPad is far more than a reading and reference device, as was always going to be the case. For our household its main … Continued

It was my 3 year olds birthday last weekend, I’m still recovering and finding ingrained jelly on my carpet. Anyway, as a spoilt little lady, she received toys galore. I was her personal gift opener, when she couldn’t be bothered to unwrap. However, the unwrapping was the easy part. Actually getting into some of the … Continued

It has been quoted a number of times that the election will be decided at the school gate?! Now at my school gate we have recently been talking about Easter eggs, the terrible weather, how our children like growing vegetables but no political utterance in earshot. Us mums do not talk politics at the school … Continued

Us adults could learn a thing or two from our little ones. I think we sometimes have to just listen and watch a little more, not what they do and say, but observe their reactions and why they say the things they do. My little girl was having such fun wheeing down our local playgrounds … Continued