Everything we do at MumPanel is about mum insight. From asking our mums what they think about a new product or service to surveying mums to help with product development – we know the views and opinions of mums matter to the companies we work with. This week we took to our facebook group to … Continued
There are certain products as a mum I couldn’t live without. And we hear the same thing from our inner circle of mums. They tend to be different things for different mums but sometimes you stumble across a product which you just want to shout about. Imagine the scene. It’s 8.25 and school run time … Continued
Our children break up from school on Friday and like most mums we’ll be looking for ways to entertain them during the holidays. There are some fantastic family events happening at MediaCityUK, Salford Quays, Manchester from 8-22nd December. They are all sport theme in the run up to Sports Personality of the Year so the … Continued
With less than a month until Christmas final present buying decisions are upon us. And yes we’re feeling the pressure at MumPanel too. Lynne and I (Nicola) have daughters of the same age and they both seem to want exactly the same things this year. We’ve both had serious discussions with Santa (in our house … Continued
The Mamas & Papas blogger day at their Huddersfield HQ was a great success. Our handpicked bloggers got to see how Mamas & Papas develop their products (and a sneaky peek of some brand new products). They also heard the family story behind Mamas & Papas and how that impacts on everything including the quality … Continued
Last month saw the launch of the CBeebies Grown-Ups site which MumPanel played a key role in. The website is designed for parents and carers to find out how they can use CBeebies programme to aid their child’s development. We worked with mums, dads and grandparents across the UK to determine what they wanted to … Continued
We know mums trust other mums. When we carried out some research recently we found 75% of mums trust their friends and family views the most when it comes to product recommendations. And 67% of MumPanel mums ask their own mums for advice on buying products. We know the rise of facebook and twitter means … Continued
Do you know how important a good breakfast is for a child? Several studies have shown that children who eat a well balanced, healthy breakfast are more attentive in the classroom, have higher energy levels and concentrate for longer periods of time. According to Kellogg’s, 1 in 6 children don’t eat breakfast. Kellogg’s are currently … Continued
We’ve been working with a very lucky bunch of mums recently – they got to road test (and keep) some gorgeous buggies from Mamas and Papas. We had mums testing both the Mylo and the Urbo – some then gave their opinions on their blogs and here’s a selection. http://spudandspike.co.uk/2011/09/the-mp-urbo-the-end-of-our-test/ http://realsuburbanmummy.com/2011/09/15/mamas-and-papas-urbo-part-3/ http://simplyhayley.com/blog/2011/09/mamas-and-papas-mylo-review/
We’ve all been there. In the middle of the supermarket and you hear the dreaded words (probably for about the tenth time during the outing) ‘Mummmm I want’ ‘Dadddd can I have’. What we wanted to know is whether children or grandchildren have a significant say in the grocery brands or products you buy. And … Continued