At MumPanel we’re constantly asking our mums for their views and ideas. There’s some fascinating insight that comes out of our research and conversations and we want to share it with you in a one minute snippet. Mums Favourite Brands We asked mums to name their favourite brands. The response was enlightening – there were … Continued
Last week Lynne spoke as part of the Parent Power Panel at the Children’s Media Conference in Sheffield. The Children’s Media Conference brings together people who develop, produce and distribute content to kids – across all platforms. What we wanted to talk about was using parents at the right stage of the development process when … Continued
We’re now in a world where information is available at the click of a button, just a quick surf to a web page on our laptop or smartphone. It’s something that’s particularly useful when you are planning a holiday, or so you’d think. In our experience planning and enjoying a holiday can still be very … Continued
We approach companies to talk to them about research, innovation and product development. One regular reply we hear is ‘we do all our research and development work in house’. It’s a reasonable response, after all who knows your products, processes and customers better than your company? You probably think in house R&D is easier to … Continued
This weekend saw The Baby Show hit Birmingham so Lynne and I went down to see the latest innovations and trends in the baby and mother world. The show was very busy and we managed to squeeze in a chat with Mamas and Papas who were showing off their fantastic prams including the Urbo and … Continued
When we talk to clients about spreading the word campaigns we like to be clear about what we’ll achieve by the end of the campaign. Spreading the word is just that, getting a message out there through word of mouth. Because of the advent of the internet and social media that might also now include … Continued
Last week I went along to The Talk of Manchester to meet up with other North West businesses. The day rounded off with a panel of successful business people including Jennie Johnson (Kids Allowed) and Tim Bacon (Living Ventures Group) taking questions from the floor. One of the questions directed to Tim was whether he … Continued
The battle of the supermarkets is a constant rumble in our lives, two years ago Tesco were shining bright but this week announced their first profit fall in years and a £1billion recovery plan. Part of that plan is to respond to the increasing amount of shoppers spending their grocery money online. And who are … Continued
We’ve all had those moments in life when we’ve thought up outlandish inventions or wished for a product that didn’t exist. I found myself doing this more once I became a parent and scouring the internet for the solution to problems I didn’t know I had before my children arrived (do you need to carry … Continued
We’re in the midst of Easter holidays and Katie’s 5th birthday (Lynne’s daughter) is next week. That means we’ve been on the hunt to find activities to fill the days and some treats which don’t break the bank. Most mums, even if they have disposable income, have to constantly balance financial considerations – the household … Continued