A few months ago a conversation started in the MumPanel office about brands focussing a little too much on social media and in the process forgetting about where they could connect with mums every day. I’m an early adopter of technology. Most of my friends aren’t. Most of my friends are mums. If you … Continued
Mums in 2013 As we’re in the last few weeks of 2012 we know many of you will already be thinking about marketing and research projects for 2013. We thought we’d round up what we’ve learnt about mums in 2012 and let you know what we think brands should be thinking about when it comes … Continued
Last week Lynne presented at the Market Research Society Kids & Youth conference on food propositions for the children’s market. We wanted to talk about what kids want in their lunchboxes versus what parents want to see them eating and what influences parents’ decision making. We asked our MumPanel for their views by survey and … Continued
The Government has announced it is going to introduce a voluntary traffic light labelling system for foods in supermarkets to help people make healthier food choices. An Asda representative was interviewed on Radio 4 about the scheme and was taken to task over their ‘guilty’ checkouts (filled with sweet and treats). We wanted to know … Continued
I think we can officially say that autumn is here. I’m pretty sure it is because I’ve got soaked on the school run every day for the last week. And as all our team are mums we’ve been sharing insight about what trends we’ve spotted in the playground. We also asked our MumPanel what they … Continued
It’s only two months until Christmas and in every shop the shelves are packed with Christmas goodies. We asked our MumPanel what they’ll be spending their money on this Christmas and there were some surprising results. We wanted to know if mums are feeling the financial pinch this year – 30% said they would be … Continued
If you want to sell more effectively to mums (and dads) then you need to identify what it is they want. And that’s not as simple as having the right products on the shelf, especially when those products are going to be used for transporting our precious children around. A few weeks ago we got … Continued
That’s the question we answered in a recent survey for Fresh Produce Journal. Samantha Lyster, deputy editor, approached us asking whether we’d help her understand what influences mums’ decision making process when it comes to buying fresh fruit and vegetables. She particularly wanted to understand how much influence advertising campaigns had on mums and in … Continued
It’s that not-so-joyful time of year for mums when we have to schlep around the shops looking for school uniform. It’s time to weigh up the pros and cons of costs versus quality, money back guarantees versus promises of kid-tested, whatever you can grab versus careful planning with compliant children. We asked our mums … Continued
If you want to target mums, you need to understand what they want. To understand what they want you need to ask questions. Sounds obvious doesn’t it? But getting to the RIGHT questions can be a trickier process. If you don’t ask the right questions then you never get the answers you need to truly … Continued