2013 was a significant year for MumPanel. We decided to undertake one of the biggest, indepth research projects into mums in the UK. We set some tricky targets – speak to 3000 mums, gather a real understanding of where mums will be in 2014 – what they want, what they need, what brands are getting … Continued
We’re two weeks into the new school term and lots of mums are thinking about lunches. Specifically what to put in their child’s lunchbox that keeps them happy and ensures they have a full tummy but meets school deadlines and doesn’t break the bank! As you can tell from that list lunchboxes have become a … Continued
This week we are officially launching the MumPanel Approved quality mark. Most parents struggle to choose between the vast array of products on the market – how do you know what’s best for your child, what product offers the best value, is it a quality product? What most mums do is ask friends and family … Continued
As part of The Big Mum Opinion we asked mums (and dads and grandparents) to come with an idea for a product or service that would make parents’ lives easier. Our panel of judges, including Soreen Managing Director Paul Tripp; inventor and founder of Brother Max, Jonathan Gold; top blogger Nickie O’Hara; and entrepreneur and … Continued
Last week the papers were full of news of schools banning packed lunches. Behind the headlines was the release of a report called The Independent School Food Plan. The plan outlines a number of recommendations to change the eating behaviours of school children in the UK. One of those recommendations is that 70% of school … Continued
After weeks of gathering information we’ve now closed The Big Mum Opinion. 3000 mums gave us their opinions on shopping, spending, social media use and how brands can best communicate with them. We also did in-depth research with hundreds of mums in their own communities to give us a balanced view of the world of … Continued
This week has been a very exciting one for MumPanel as we launch The Big Mum Opinion. You can find out more about the study in the press release below. Specialist family insight and marketing consultancy MumPanel, has launched the first in-depth study of UK mums and their views on the products and services that … Continued
With Mothers’ Day on the horizon we thought we’d put together our top five tips for marketing to mums. The biggest issue we encounter when companies market to mums is that they don’t really seem to understand where mums are right now- what is going on in their lives, what plays on their minds when … Continued
In our last blog I talked about how brands need to make sure they don’t forget where mums are spending their time everyday. So we know that word of mouth when out and about and social media play their parts, but what does the role of other technology play in all of this? There’s no … Continued
A few months ago a conversation started in the MumPanel office about brands focussing a little too much on social media and in the process forgetting about where they could connect with mums every day. I’m an early adopter of technology. Most of my friends aren’t. Most of my friends are mums. If you … Continued