It’s Mothers Day on Sunday (just in case you’ve forgotten!) and we asked our mums what that meant to them. Over 90% said they celebrated it in their household and when asked what it meant to them the overwhelming response was spending time with their family and about appreciation – of their own mum, their … Continued
Over 3,000 UK people aged 8-90 years old took part in our in-depth sugar summit ethnographic and quantitative insight – looking at what people are really thinking and doing about sugar. Below are the key discoveries. 1. The sugar awakening In the last 12 months the UK government, medical governing bodies and celebrity chefs have raised concerns … Continued
We keep hearing it, experiencing and saying it – but it’s something that’s worth repeating. There’s more to being a mum than being a mum. Behind that title of ‘mum’ is an individual, a person who has her own set of wants and needs. She has to balance that with the needs of her family … Continued
Over the last few years we’ve talked a lot about how brands view mums. They’re often keen to try and stick them into neat little boxes, with the aim of better understanding this profitable market. But what we’ve discovered time and time again is that the opposite is true – if you try and squeeze … Continued
We’re always listening to mums, asking for their opinions and understanding what matters to them at the moment. So here’s an insight into the latest hot topics and what we’re observing in the mum world. The power of the photograph If you really want to engage with mums on social media then photos are a … Continued
Most mums use these words as an everyday part of their shopping vocabulary. They seek them out, talk about them, feel good when they get them. But in our world of discount normality mums can get overwhelmed with all the offers out there – and struggle to identify what is a real bargain. And what … Continued
It’s a controversial headline but one you’ll have seen splashed across the press in the last few days. This week the World Health Organization advised that we should all halve our daily sugar consumption in order to tackle the growing obesity crisis and other health problems such as tooth decay. Much of the advice given … Continued
In the Big Mum Opinion, our indepth study of over 3000 mums in the UK, we discovered the key fundamentals of service, quality, price and customer service are as important as ever. It’s vital to mums that a product or service really works and brings them so benefit – and as a brand you have … Continued
Over the next few weeks we’ll be sharing trends we’ve drawn out from our large scale consumer insight report from 3000 UK mums – The Big Mum Opinion. This week we’re talking grocery shopping Mums ‘multi-shop’ for groceries. Over 78% of mums use more than one shop (including online) to buy their grocery shopping in … Continued
2013 was a significant year for MumPanel. We decided to undertake one of the biggest, indepth research projects into mums in the UK. We set some tricky targets – speak to 3000 mums, gather a real understanding of where mums will be in 2014 – what they want, what they need, what brands are getting … Continued