Gain the seal of approval from families The Approved by Families Mark is gained by getting your target families to try, test and approve your products or services. The mark can be used on pack. In PR or in communications to show that families trust and recommend you. Plus, it provides you with valuable independent … Continued
We’ve just completed a great project with the team @BEAR, providing some very useful family insights and recommendations from the perspective of both parents and kids that are making a difference. As part of the project, we carried out a parent survey with The Family Panel base and in-home testing with kids to provide the … Continued
Our Future of Families report reveals where families are really at – their wants, needs and concerns now and for the future. Looking at it from the perspectives of parents, children and grandparents. We take a deep delve looking at the changing dynamics of the family, what’s new for them, what’s different and what really … Continued
1.Families are cutting back this Christmas with 27% saying they are going to spend less. This is due to many trying to be savvier and to not go overboard and overindulge – the Martin Lewis effect. However, for quite a sizable portion of families they have no choice, as their household income increases to be … Continued
Only 4 or 5 years ago plastic and packaging were not at the forefront of the majority of families shopping concerns. It was in the mix and when we spoke to brands many said that ‘it always comes up but it’s a nice to have but not a deal breaker’. However, we started to hear … Continued
Happy February! Now we have moved out of the doldrums of January here’s some news on the growth of our family panel and some easy access services at your finger tips. And remember, if you ever need research or innovation with families (mums, dads, grandparents, millenials – all of them!) we’re here to help just … Continued
With just 44 sleeps to go until Christmas it’s at the forefront of most parents’ minds. But exactly how early do they start planning and will they be spending more or less this year? We found out the answers to these questions and a few more in the MumPanel 2016 Christmas Survey. It’s been a … Continued
There are certain toys that stay with you. I remember my first bike, I remember my Barbie dolls (even the ones I shaved the hair off) and I definitely remember Furbies. The first Furbies appeared 18 years ago and I was well past the age when I should have been buying them, but I remember … Continued
This time last year there was one game on everyone’s lips – Pie Face. It was the Christmas sales smash of last year, with retailers struggling to keep up with demand. But the story of its success started several months earlier, and it was all down to word of mouth. In April 2015 a video … Continued
When I was pregnant with Mia I didn’t worry a lot. I knew I had good friends. I knew I had great family support. Everyone I spoke to told me I’d easily combine a career working from home with childcare. I pictured long leisurely lunches with friends, I imagined gently rocking her to sleep, one … Continued