We’ve all had those moments in life when we’ve thought up outlandish inventions or wished for a product that didn’t exist. I found myself doing this more once I became a parent and scouring the internet for the solution to problems I didn’t know I had before my children arrived (do you need to carry … Continued
We’re in the midst of Easter holidays and Katie’s 5th birthday (Lynne’s daughter) is next week. That means we’ve been on the hunt to find activities to fill the days and some treats which don’t break the bank. Most mums, even if they have disposable income, have to constantly balance financial considerations – the household … Continued
It’s Mothers Day this weekend and I’ll be spending mine with my mum and extended family. My mum is my first port of call when I have a child rearing question (after all she managed to raise 5 children quite successfully). We also share information on products and bargains we’ve spotted in shops but as … Continued
My week kicked off with a quick dash around my local Morrisons store (mum insight – mums jam in food shopping when they can, so for me it’s just after I’ve done the school run). This store is having a bit of an upgrade at the moment and as I walked around, I noticed they … Continued
Down the rabbit hole we go… Today is World Book Day. It’s a great way to celebrate and share the joy of reading. It’s also an occasion that has mums chatting about their children’s favourite books and characters. We’ve been watching the chatter over the last few days in the playground and on facebook, observing … Continued
So what’s been happening in the world of mums and marketing in the last week? Today we’ve been hearing about the problems mums are having when they want to return to work because of the crippling cost of childcare in the UK. Although there are some regional variations, the average cost of a full time … Continued
Last month Soreen launched another delicious product, Lunchbox Loaves. They are perfect for school lunches or just a snack at home and come in both malt and banana flavour. The loaves meet the Government’s food based nutritional standards, each bar is less than 100 calories and less than 0.3g saturated fat. MumPanel played a part … Continued
Who does most of the shopping in your house? Who makes most of the buying decisions? Along with most households in the UK it’s probably mum. What that means is that organisations that want to sell to mums would benefit from the insight those mums could offer them – whether that’s offering their opinion on … Continued
There are certain products as a mum I couldn’t live without. And we hear the same thing from our inner circle of mums. They tend to be different things for different mums but sometimes you stumble across a product which you just want to shout about. Imagine the scene. It’s 8.25 and school run time … Continued