I think we can officially say that autumn is here. I’m pretty sure it is because I’ve got soaked on the school run every day for the last week. And as all our team are mums we’ve been sharing insight about what trends we’ve spotted in the playground. We also asked our MumPanel what they … Continued
That’s the question we answered in a recent survey for Fresh Produce Journal. Samantha Lyster, deputy editor, approached us asking whether we’d help her understand what influences mums’ decision making process when it comes to buying fresh fruit and vegetables. She particularly wanted to understand how much influence advertising campaigns had on mums and in … Continued
It’s that not-so-joyful time of year for mums when we have to schlep around the shops looking for school uniform. It’s time to weigh up the pros and cons of costs versus quality, money back guarantees versus promises of kid-tested, whatever you can grab versus careful planning with compliant children. We asked our mums … Continued
If you want to target mums, you need to understand what they want. To understand what they want you need to ask questions. Sounds obvious doesn’t it? But getting to the RIGHT questions can be a trickier process. If you don’t ask the right questions then you never get the answers you need to truly … Continued
At MumPanel we’re constantly asking our mums for their views and ideas. There’s some fascinating insight that comes out of our research and conversations and we want to share it with you in a one minute snippet. Mums Favourite Brands We asked mums to name their favourite brands. The response was enlightening – there were … Continued
We’re now in a world where information is available at the click of a button, just a quick surf to a web page on our laptop or smartphone. It’s something that’s particularly useful when you are planning a holiday, or so you’d think. In our experience planning and enjoying a holiday can still be very … Continued
We’re in the midst of Easter holidays and Katie’s 5th birthday (Lynne’s daughter) is next week. That means we’ve been on the hunt to find activities to fill the days and some treats which don’t break the bank. Most mums, even if they have disposable income, have to constantly balance financial considerations – the household … Continued
Last night we were glued to BBC1 watching The Apprentice. What had us so interested? The teams were asked to develop a household gadget that would solve a problem and could take a slice of the £10 billion pound homeware market. The boys decided on a home composter but we were much more interested in … Continued
It’s Mothers Day this weekend and I’ll be spending mine with my mum and extended family. My mum is my first port of call when I have a child rearing question (after all she managed to raise 5 children quite successfully). We also share information on products and bargains we’ve spotted in shops but as … Continued