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Category: consumer research on sugar

The Sugar Summit Reveals 5 Key Consumer Trends

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Over 3,000 UK people aged 8-90 years old took part in our in-depth sugar summit ethnographic and quantitative insight – looking at what people are really thinking and doing about sugar. Below are the key discoveries. 1. The sugar awakening In the last 12 months the UK government, medical governing bodies and celebrity chefs have raised concerns … Continued

Is sugar killing our children?

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It’s a controversial headline but one you’ll have seen splashed across the press in the last few days.  This week the World Health Organization advised that we should all halve our daily sugar consumption in order to tackle the growing obesity crisis and other health problems such as tooth decay.  Much of the advice given … Continued