We love to uncover what really matters to people. This week we listened to the current holiday and travel thoughts & behaviours of our 40,000 strong insight community. Below are their top five wants: “I never thought I’d be looking for a holiday that involved me dunking myself in freezing cold water but I am.” … Continued

From social media encouraging us to step away from tech and get into nature, to weight loss drugs such as Ozempic cutting grocery bills. 2025 is going to see juxtapositions becoming the norm with an accelerated change in consumer’s behaviours. So please do listen to our latest ‘Sound Insights’ podcast (only 20 minutes long) where … Continued

We’ve been noseying in the nation’s fridges over the last few months and as part of the finding we found 1/5 of people like their chocolate cold. ❄ On a bigger scale we wanted to see how shopping habits have changed over the last 12 months? And look at what’s driving those changes. The kitchen … Continued

At the end of the last decade we saw the shoots of second hand and pre-loved making inroads into fast fashion and the throw away culture. And now pre-owned is firmly rooted and booming across the generations. For families pre-owned has the dual benefits of saving money and saving the planet and satisfies the dopamine … Continued

Please find links to recent family market research report – revealing families changing behaviours during this cost of living crisis and how they want brands to connect with them. Family Insight report – Cost of Living Crisis Impact on Families: https://drive.google.com/file/d/1gy4V_IqIO_ekjuNU4UfRJaYEsfszS7MY/view?usp=sharing Impact of cost of living crisis on family grocery habits: https://vimeo.com/767203160/22b2926530 Changing Family Behaviours … Continued

2022 was a testing year for families overall, the fall out of Covid on their school and working lives as well as the emotional toll it has taken. Plus, the rise in costs has impacted many aspects of their decision making from what beans to buy to places they can or cannot visit. So 2023 … Continued

It feels hard to avoid headlines about the ‘cost of living crisis’, a phrase that appears to be on everyone’s lips. We wanted to find out what this means to families across the UK, how it’s changing attitudes and behaviours and ultimately the impact it could have on brands. Throughout September and October we spoke … Continued

The blows to the UK high street keep coming and recently with force to maternity and infant retailers, so we asked our panel of parents, and parents to be what their current purchase behaviour and decision making is within this market to see what we can learn. 1.’Showrooming’ for the best deal – an all … Continued

Last month we conducted a delve* into UK families household habits and below are 3 of our top findings that interested us: 1. Over a quarter of families (27%) buy from the ‘free from’ section when grocery shopping and it’s not always due to a dietary want or need but because families feel these products … Continued