From social media encouraging us to step away from tech and get into nature, to weight loss drugs such as Ozempic cutting grocery bills. 2025 is going to see juxtapositions becoming the norm with an accelerated change in consumer’s behaviours.

So please do listen to our latest ‘Sound Insights’ podcast (only 20 minutes long) where we think like a customer and chat through 5 key consumer trends for 2025 and how brands can support consumers with their lives and choices.

A wee summary of those consumer trends:

1. Questioning & valuing – Consumers will be even more mindful in making the right choices. With their money, with their time, with their consumption.

2. Togetherness & sharing – either via necessity, sociability or sustainability people are moving to work together. Supporting or being supported within their communities and their families. They are sharing bills, food, childcare, holidays and time. Plus, there is more generational sharing than ever.

3. Health action – There are multiple health strands going to be accelerated in 2025 – from the rise in people using semaglutide drugs, such as Ozempic, to lose weight, to growing awareness and unhappiness over ultra processed foods.

And a more visible divide in our children’s health from rising malnutrition to those teenagers bulking and ripping.

4. Experiences over things – This is a melting pot of trends one and two and the huge influence of social media. Encouraging us to value and share experiences from the little walk in the local woods, the trip to the cinema to going to Lapland with the whole family.

5. Post Demographic Consumerism – in a nutshell people are bursting out of the defined stereotypes of age, gender and social class. Instead we need to focus on the sharing of values, interests, lifestyles that resonate with people’s unique behaviours.

Finally, and quite importantly, are the counter-revolutions at play in 2025. How many people’s new year’s resolutions will be to step away from their phones and Tik Tok?

We asked our panel and it was a whopping 85%.

Lifestyle guru’s on podcasts and social media are telling us instant gratification is not good for us and people are listening, with a rise in book sales and outdoor equipment. So how can brands and companies help?

If you’d like your team to be trained’ to think like a customer’ or for us to help you with insight and innovation in 2025 please do get in touch.