🍫 Do you keep your chocolate in the fridge?
We’ve been noseying in the nation’s fridges over the last few months and as part of the finding we found 1/5 of people like their chocolate cold. âť„
On a bigger scale we wanted to see how shopping habits have changed over the last 12 months? And look at what’s driving those changes.
The kitchen of 2024 tells a tale of transformation.
A tale of trade offs, compromises and drives to improve health.
Households have become more flexitarian. Different members have different dietary and health needs that influence what’s in the fridge.
It’s a mix of the mundane and the adventurous – as cow’s milk sits alongside kefir.
You definitely shouldn’t judge a fridge by its cover.
Grab a free copy of our Fridge report here