Please find links to recent family market research report – revealing families changing behaviours during this cost of living crisis and how they want brands to connect with them.

Family Insight report – Cost of Living Crisis Impact on Families: https://drive.google.com/file/d/1gy4V_IqIO_ekjuNU4UfRJaYEsfszS7MY/view?usp=sharing

Impact of cost of living crisis on family grocery habits: https://vimeo.com/767203160/22b2926530

Changing Family Behaviours in 2023: https://vimeo.com/767203354/432ecf0c05

Parents of babies talking about their changing behaviours due to cost of living: https://vimeo.com/767204173/35399b1722

Humanise and The Family Panel have been working with world leading brands for the last 15 years maximising their opportunities with market research and innovationin the family, youth, baby and chief buyers markets with our 40,000 strong organic panel of families integral to our research.