We’ve all had those moments in life when we’ve thought up outlandish inventions or wished for a product that didn’t exist. I found myself doing this more once I became a parent and scouring the internet for the solution to problems I didn’t know I had before my children arrived (do you need to carry a potty around once you start potty training, how do you carry an umbrella and push a pram, how do you sneak vegetables into your children’s diet?).

And if you are trying to sell to mums then how do you stay one step ahead of the competition? You find products that don’t exist that mums want. Spotting trends and understanding what products might appeal to mums is best done through a combination of research and insight techniques. We know from our insight work that new products and services can often develop from an offhand comment by a mum. We also know that developing products quickly through a streamlined research process is important, both to keep up with a fast changing market and to beat the competition to the store shelves.

Because we work with thousands on mums we’re constantly hearing about emerging trends and what they want – if you’d like to know more about how we can help you develop new products or services then drop us a line.